Other links of interest, more information and versions of this case study:

DISCOVERY

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Full research process:

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• Extended results

STRATEGY

• STRATEGY: Extended results

IDEATION

https://www.figma.com/board/KBA1rXAs4iEX7C9Wk6CDoR/Taller-de-Ideación-grupal---Iceberg?node-id=0-1&t=edz7sB6mMhgFSs4r-1

CONCEPTUALIZATION

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Task Flows

• Sign Up
• View Content
• Create Content
• Explore
• Create Feed
• Check Content Reliability
• Learn More
• Rate Content Quality and Reliability
• Comment and View Comments
• Share Content
• Save a Podcast for Later </aside>

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Flow Charts

• Check content reliability
• Learn more about a piece of content + save for later
• Explore + create feed </aside>

https://www.figma.com/board/LmIi9DKxPzhvwSyK1jbpQF/Arquitectura-y-navegación---Iceberg?node-id=0-1&t=IfsgapnkYbAqpCfD-1

DESIGN

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Creator’s Lab

• Branding iterations & experiments
• UI iterations & experiments </aside>

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Screens

https://embed.figma.com/design/jgH1djmHdEwI5KOKelvidX/Iceberg-2.0?node-id=244-139359&t=TDxvym1tftnGJwEc-1&embed-host=notion&footer=false&theme=system

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